Wednesday, July 4, 2012

Fashion with a conscience | Eco Style


Photo by way of Sass Brown


When the words eco friendly clothing ring or vegan fashion is spoken, for many of us fashionistas our minds go into over drive and automatically envision hippie clothing, burlap sacks, or Peta fanatics throwing paint on someones mink coat. All preconceived notions originating from a place of naivety. So my curiosity lead me to the computer and there my information quest began. I wanted to peel back the onion and explore if my presumptions are wrong and answer the question is or can eco fashion be stylish? or does it consist of block shaped silhouettes and shoes made out of twine like in the biblical days? 

Sustainable fashion is a movement of conscious design techniques and methods to aid in decreasing unwanted environmental effects. Designers are trying to aid in the creation and production of products that are more ethically and environmentally sound. Eco fashion does not just merely address the production process (chemical treatments, dyes, etc.) of clothing but rather spans to address areas such as labor standards and working conditions, cultivation and renewability of raw materials, and the total carbon footprint of the rendering process. 




Some steps that are being taken to drive this initiative is replacing the use of petroleum based materials with the use of natural fibers, the use of organic cotton that is grown with rain water and no insecticides, and implementing no waste methods that uses reclaimed/recycled scraps collected from clothing factories or production halls. Designers are trying to incorporate these production techniques in creating fashion that retains a stylish edge and modern feel. So"hippie" fashion is far from the image that they are looking to produce, quality with a conscious is the aim.

A major challenge for many of the brands attempting to master the philosophy of sustainable eco fashion is implementing production techniques, totally natural materials, and maintaining sound labor standards 100% of the time. With that in mind, the classification of sustainable eco fashion is not a title that should be afforded to a brand or a designer meeting one or two of the process requirements. Instead, labeling them as sustainable eco conscious would be more appropriate. Their efforts give a consumer mental peace with knowing that they are making strides to transition their product process in a more conscious light. For that effort I believe support should be given. It is important to show that a demand exist and a consciousness is growing amongst consumers, it is a message that should reverberate. This arena of fashion is still in a stage of infancy, there is much to explore about process improvement. But the silhouette that is being formed is one of great ingenuity.

 

So the answer is NO, eco fashion is far beyond burlap sacks and twine shoes. And yes it is proven to be very stylish indeed. Some of the headliners pioneering this fashion philosophy include Stella McCartney, Tara St James, Vaute Couture, Toms, Amour Vert, Jill Milan, and Stewart and Brown.


Tuesday, June 26, 2012

Tory Burch | Preview of Resort 2013

Photo by way of VOGUE

Photo by way of VOGUE

Photo by way of VOGUE

Photo by way of VOGUE

Photo by way of VOGUE

Photo by way of VOGUE

Photo by way of VOGUE

Photo by way of VOGUE

Photo by way of VOGUE

Photo by way of VOGUE

Sunday, June 24, 2012

Tory Burch: Exuding a Quaint Personification of Fashion






Tory Burch is mother, fashion designer, entrepreneur, and philanthropist. Her philanthropic endeavor centers on supporting the economic empowerment of women and their families in the united states. Through her foundation, female entrepreneurs can gain access to financial tools to aid in propelling their small business endeavors. Tory Burch is a true visionary, both in the realm of fashion as well as in her other professional ventures. 

Torys' creative compilations embodies a fresh 1965 vibe, a sexy feminine flare, fun whimsical patterns, with a classic and clean silhouette. Tory is an American Fashion designer who began her journey into entrepreneurship with the launch of a ready to wear accessory, handbag, and shoe line. Her vision has continued to grow and expand; she has added eye-wear to the fashion line. Her brand reflects her personal style, affinity for the arts, and love for sips of simplicity. In her Fall 2012 collection she wanted the look to reverberate a polished pulled together "lean" silhouette with attitude. Ms Burch execution is impeccable.   



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Photos by way of T Magazine

Saturday, June 16, 2012

The Evolution of Solange







Loving the Evolution that Solange is taking on. She continues to increase her ranks and grow her talents. This Dancer, Singer, DJ, and Strong Fashion Diva exudes a unique voice that can not help but to demand to be heard. Looking forward to seeing where her next phase with Next Model Management takes her talents. VOGUE UK embraces Mrs. Solange as being "The next big thing." Her evolution has not hinged on the pressure to fall in line with outside expectations but rather existing to be who she is called to be on her own recognizance, Simply Herself...

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Sunday, December 4, 2011

EEsRunway: Victoria's Secret Fashion Show







Victoria Secret Fashion Show



Simply Sexxy!

Victoria's Secret Creative team does it again... Ballet-> Super Hero BANG BOOM POW -> Passion with the essence of Couture-> Aquatic Angel exuding a magical fairy tale vibe- -> Spell on You with an antebellum twist > Club Pink high energy fun filled.... Impeccable theme compilation..

A take home thought that rang out was "allow yourself to blossom into who U are meant to be"....

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