The Strong Woman, Refined, Modern, Fresh, Feminine Silhouette, Confident, Opulent, Exotic, Dramatic, Independent, with a Quirky twist.. Rachel Roy Fashion!
Rachel Roy began her journey as a retail cashier and while achieving her goals one rung at a time, she blossomed into a savvy business woman. Rachel worked her way up through the ranks of Rocawear acquiring the title of Creative Director. In the role of Creative Director she managed several licensees. She went on to launched her Lux Rachel Roy line in 2005 then launched the RACHEL Rachel Roy line in 2009 providing a more youthful edgy silhouettes. In her interview with popsugarTV Rachel highlighted that, she's in the business to make people feel good about themselves and then go on in their day and accomplish what they set out. Rachel doesn't want her designs to be the central focus of the woman but rather complement the Fashionistas natural strengths.
2012 Spring collection consists of simple silhouettes accented with color blocking, "classic with a twist" per Rachel. Her focus was on the concept of ease. Her pieces are easy to infuse in all facets of your day. Her lines have great range when it comes to body types; Rachel outfits you from neck to toe.Her brand consist of a clothing line for the business woman and one for a more edgy youthful ensemble, a jewelry line, and a shoe line. The clients that have graced her hall of fame rein from the First Lady Michelle Obama, Oprah Winfrey, to Lucy Lu just to name a few. Rachel Roy is the reflection of persistence, dedication, savvy, but most of all a Strong Woman!
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(Macy's Exclusive Line RACHEL Rachel Roy, Luxury Designer Line Rachel Roy)
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