Tuesday, November 22, 2011

EEsRunway: VERSACE for H&M




The Collaboration 
An Infusion Of VERSACE DNA Coupled with a Rebirth of ICONIC pieces

At some point, every entrepreneur looks for ways to evolve with the idea of expansion or an impeccable exit plan in mind. While quite a bit of entrepreneurs profess to be hungry for expansion and growth, many get only as far as daydreaming about it. Others begin to re-analyze their target audience, demographics, and profitability in an attempt to realize the possibility of growth. Donatella and her creative design team took it to the next level, stepped outside the box and beyond nae sayers. Many have and will continue to question if the H&M collaboration will taint the brand and diminish the Lux image.. I say that they have managed to put out a line that not only captures the essence of VERSACE Lux quality but provides affordability. I take my hat off to VERSACE for seamlessly executing a bold move to grow the business and make the brand more accessible to a wider clientele. VERSACE has translated  "iconic" pieces in a more affordable fashion speak, Simply ingenious if U ask me... Have fun exploring this new realm of affordable designer fashion....

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1 comment:

  1. i think it's a good idea that versace is premiering a line at H&M this season..Its about time us little people can afford it..LOving the leather jacket!

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